According to the American Animal Hospital Association, 80 percent of American pet owners consider their pets to be their children rather than "companion animals," a point of view that provides the organic pet food industry with a large potential market. Every year Americans spend four times more on pet food than on baby food. In America, there are 70 million pet cats, 60 million pet dogs, 10 million pet birds, 5 million pleasure horses, and 17 million exotic pets such as rabbits, snakes, rats, hamsters, gerbils, guinea pigs, mice, and skunks.
In addition, although they are not yet sold in Whole Foods Markets, organic worms are available for environmentally focused fishers. Currently available are organic red wigglers and European and African night crawlers. The African variety is touted as a "good trolling worm" but is not recommended for ice fishing.

--- From America's Food
What You Don't Know
About What Your Eat

Harvey Blatt
©2008 MIT Press
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