A Passion
To Win

Sumner Redstone and
Peter Knobler

(Simon & Schuster)

I.
Among other things, Sumner Redstone owns Simon & Schuster, so obviously, his autobiography should be published by S&S, right?

Well, in a word: no. If a publishing company is free and independent, its editors should not have to issue a polemic for their CEO unless it's a worthy piece of writing --- stirring, funny, insightful, witty, thoughtful --- a true contribution to the world of letters; as great, say, as the autobiographies of Ulysses Grant, or Richard Wright, or Jean-Paul Sartre, or Vladimir Nabokov.

A Passion to Win, no matter how passionate the author is to win, and no matter the depth of his balance sheet, doesn't and won't and will never garner the Booker, nor any other literary prizes --- except those funded by the author. Since Redstone runs Simon & Schuster's parent corporation, and since they've just published the book, that makes S&S the biggest vanity publishing house in the western world, n'est-še-pas?

§     §     §

Redstone believes in Redstone. With a vengeance. He also believes his story is worth telling, which it is --- if you are interested in corporate back-stab, the egregious drive to turn millions into more millions, lawsuits cast out willy-nilly to scare the hell out of the competition, the whole astonishing ball-of-wax that makes American corporate culture so soul-destroying.

"I grew up in a tenement in the West End," he tells us. "We didn't have a bathroom in our apartment." Well, maybe. Or maybe it was hidden behind the servant's quarters. Boston Magazine tells us that, during Redstone's youth, his father, Mickey Rothstein, has "a trucking fleet that won lucrative carting contracts with the city." There may have been no flowing water in the apartment, but there was certainly a rich flow of cash.

In fact, Rothstein had the assets, in 1934 --- during the worst of the depression --- to buy land for one of America's first drive-in movie theatres, on Long Island. Thus when Redstone tells us that the dime he spent on carfare to get to Boston Latin High School every day was a strain for his family, we should perhaps dub it as creative whimsy. Hell, I don't know: maybe A Passion to Win is fiction disguised as biography, much like Moll Flanders, or an Horatio Alger novel. The hero grows up poor as a churchmouse, then gets insanely rich because of his untrammeled drive. Only in America could a good middle-class fellow from Boston dwell on an imagined early poverty in order to win our hearts.

§     §     §

All good biographies should have a dose of pain. Redstone has had pain in spades. This is not to be doubted. There was a fire at the Boston Copley Plaza in 1979. He was in room 341. When he smelled smoke, he opened the door and a firestorm erupted into his room. He was severely burned over half of his body.

Later, he went through five operations, sixty hours in all. "The pain from having my skin removed from my body strip by strip was beyond imagining," he tells us. He had to learn to walk all over again.

I remember seeing a picture of Redstone in a trade magazine about that time. It was a startling sight: no hair, terribly seared face, one hand partially destroyed. The other thing that was astonishing was that he went right out in public, allowed his picture to be taken, kept up with business, in the public eye. Most who go through a searing experience like that want to hide until their bodies can be rebuilt. Not Redstone.

And was he changed by his devastating experience? He asks,

    Was it some sort of cleansing fire in which I was transformed by a powerful encounter with death? Knowing how precious life is, did I grab it with more gusto than ever before?

    Absolutely not. Some people may want to believe that's what happened --- it's convenient, it's psychologically satisfying, it's an easy hook --- but I don't buy it. It's nonsense. I hadn't changed. I had the same value system, after the fire that I had before. Whether in high school or college or law school or building a theatre circuit, I have always been driven. I have a passion to win, and the will to win is the will to survive.

The message is, #1: I've suffered.

And message #2? It didn't affect me a bit.

The truth is at once more strange and less captivating than that. It has to do with a bizarre kind of self-pity. Those months in the Burn Center at Massachusetts General changed Redstone profoundly. He is now disabled, and --- like many of us who are disabled --- doesn't want to acknowledge its profound (and tragic) hold over him. Thus he shows the characteristic self-pity that gets buried deep within our souls. The facts are simple. A person who goes through such bodily mayhem can never be the same. Being disabled forces one to change one's way of dealing with the world. The trick is that the change may not be what the public (or even the victim) wants or believes or wants to believe.

One disabled writer said,

    Great physical pain may make us more loving, caring, or tolerant --- but it also may make us more crafty. We may become more holy; but it's equally possible that we may become more ruthless.

Go on to Part II

--- W. W. Walsh, PhD

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